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Friday, May 31 • 2:30pm - 3:00pm
CLOSING KEYNOTE: Amazon Web Services -- Building a MLP (Most Lovable Product): Why MVP Is No Longer Enough

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Cloud developers all know about MVP (minimum viable product). While MVP has helped companies focus on validating the riskiest assumptions, this approach has notable downsides, the most significant one being that “alpha” or “beta” versions of products often don’t engage users, or create enough “love” to help the product grow. A much better alternative is to aim for the MLP (most lovable product). What makes a product lovable and immediately irresistible? It must solve a customer’s problem and it must be designed with the user’s experience and goals in mind. Users should be able to easily connect with the product, want the product to succeed, and provide actionable feedback to improve the overall effectiveness of the product. Come to hear the closing keynote, reminding all of us to not only think about how to build, but also keep in mind why we build.

avatar for Jin Zhang

Jin Zhang

Director, Capacity Engineering, Amazon Web Services
Named Women of Influence by Silicon Valley Business Journal, Jin Zhang is a technology executive with both Fortune 100 and startup experience in enterprise software.  She delivered 8-figure revenue at IBM, led engineering at Apigee to its IPO, and is now Director of EC2 Capacity... Read More →

Friday May 31, 2019 2:30pm - 3:00pm PDT
Main Stage